In the age of social media, it is absolutely important to have an online presence for artists. Whether it’s a website, an e-commerce platform, a social media account on Instagram or Facebook or everything altogether. Even in 2020 if you don’t have any online presence for your art, you are losing out on the opportunity to increase your potential customer base.

To rely on your art for all the work without having an online presence would be a mistake if you want to build a career from it. We have reached the day where customers expect for all businesses including art business to have an online presence and the best part is, it’s never been easier! You just need to know the right way to conduct it.

5 Reasons online presence is important for artists
Photo by Karolina Grabowska

Having an online presence through a website or social media is an exceptionally powerful marketing tool for artists nowadays. Especially after COVID-19 outbreak it’s becoming more important for artists to have a strong online presence to build a loyal customer base and generating leads for their business. This pandemic has brought “new normal” scenario by throwing unexpected challenges to each of the industries including art industry.

5 Reasons online presence is important for artists
Photo by Lisa Fotios

As an artist, being active on online platforms will give you a platform to share your art with the world, to connect with your audience and be inspired by other artists. It gives you the privilege to get your art in front of a massive audience of potential customers or curators.

Still, wondering about the importance of having an online presence as an artist? no worries! Here are 5 reasons why an online presence is important for artists:

1. Helps the Potential Customers to reach you easily

5 Reasons online presence is important for artists
Photo by Tracy Le Blanc

Modern customers are tech-savvy. Today, if someone wants more information about a company, they’re most likely to do their research online. Since most consumers rely on online shopping, they are going to browse through your website for the portfolio of your artworks before calling you or heading into your store. Art Business without a website or a strong online presence will inevitably be disregarded.

Today art buyers are so focused on understanding the story behind an artist’s work that creating art content on social media is becoming equally important as creating an art piece. Having an online presence will help you to reach your potential customers by communicates your vision to a large audience.

2. Makes it easier in marketing your brand

5 Reasons online presence is important for artists

Marketing your brand has been a hot topic in the art world for years now. Branding has become essential for anyone trying to make an impact online – especially artists. Through your online presence via social media or other online platforms, art is being consumed more than ever before, and the competition is soaring.

The majority of consumers are online. Today if you don’t have an online presence, you are invisible. Use Social Media or other online platforms as a tool to build brand recognition for you and your art business.

As a bonus, online marketing is far more cost-efficient in the long run than traditional marketing.

3. Helps you to Showcase and Promote your Products and Services

5 Reasons online presence is important for artists

In this digital era, the Internet gives businesses an effective platform for showcasing and promoting what they have to offer. Whether it’s an art portfolio or an album on a Facebook page with photos of your newest products, it has never been easier to let the customers know what you have to offer.

With a few simple clicks, your customers can go through what products and services you’re offering. Even after the business hours! Your online presence is like an added bonus for your art business that never sleeps.  

Being active on online platforms like Facebook, Instagram, YouTube, Pinterest, etc helps you to increase your clientele. Use them wisely!

4. Make it Easier to Build Relationships with the audience and Potential Customers

5 Reasons online presence is important for artists

Having an online presence on Social media platforms is a great way to communicate with your customers. Social media is all about building relationships for both individuals and businesses. Your online presence gives your brand a voice – it makes your art business more relatable.

Your audience and potential customers can interact with you on a more personal level. It also allows you to truly get to know your target audiences. 

As an artist, if you still don’t have an online presence, you are missing out on great opportunity to connect and communicate with your target audience. 

5. Makes it easier to sell Your Products 

5 Reasons online presence is important for artists

The ultimate goal of your art business is to sell your products. Before selling your artworks, you need to know your target customers better. You can also look at comments and posts to understand the interests and needs of your targets.

 For artists, joining online groups and engaging with art communities is very important as it’ll help them in marketing and networking their business. 

Show your skills with articles, tutorials, behind-the-scenes photos of your art process. You can also sell your work on websites such as Saatchi Art, Shopify, or Artsy. 

As an artist, your online presence will bring more exposure and more exposure means more sales so what are you waiting for?  


For artists, having an online presence or using social media is crucial because people not only connect with your work but also want to connect with you as a person. They want to be a part of your journey. Try not to think of your art and your personal life as separate entities — have your Instagram, YouTube or Facebook feeds as a blend of your own personality and your art, which makes it easier for your audience to get to know you better. 

Building your online presence doesn’t happen overnight, it’s a process that takes time. Use your artworks as your expression on social media platforms and be active.

If you have any queries on how you can build an online presence of your art business, please contact us. We’d love to chat!  

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